DENISE MORRISON, CEO CAMPBELL SOUP COMPANY

"To serve as a leader, live a balanced life, and apply ethical principles to make a significant difference."

In an Morrison said, "The personal mission statement was important for me because I believe that you can’t lead others unless you have a strong sense of who you are and what you stand for. For me, living a balanced life means nurturing the academic, physical, and spiritual aspects of my life so I can maintain a sense of well-being and self-esteem."

GHANDI, NONVIOLENCE LEADER FOR INDIA

Mahatma Gandhi's mission is captured in a short list of active statements. You can craft your Mission in this style, starting each sentence with "I shall" or "I will."

Let the first act of every morning be to make the following resolve for the day:

  • I shall not fear anyone on Earth.

  • I shall fear only God.

  • I shall not bear ill will toward anyone.

  • I shall not submit to injustice from anyone.

  • I shall conquer untruth by truth.

  • And in resisting untruth, I shall put up with all suffering

OPRAH WINFREY, THE OPRAH WINFREY NETWORK

"To be a teacher. And to be known for inspiring my students to be more than they thought they could be."

In an issue of O magazine, Winfrey recalls watching her grandmother churn butter and wash clothes in a cast-iron pot in the yard. A small voice inside of her told her that her life would be more than hanging clothes on a line. She eventually realized she wanted to be a teacher, but "I never imagined it would be on TV," she writes.

AMANDA STEINBERG, DAILYWORTH.COM

"To use my gifts of intelligence, charisma, and serial optimism to cultivate the self-worth and net-worth of women around the world."

Steinberg launched DailyWorth in 2009 to help women build wealth. Since then, she’s grown her site to more than 1 million subscribers. "I believe financially empowered women are the key to world peace," she says.