The Better Business Bureau (BBB) and the Business Ethics Alliance (BEA) deepened their partnership at a critical time when businesses and consumers need trusted ethical guidance more than ever.

As a founding partner, the BBB helped establish the BEA along with Creighton University’s Heider College of Business and the Greater Omaha Chamber of Commerce.

In early 2026, the BEA relocated to the BBB Midwest Plains headquarters. This move provides enhanced resources and infrastructure to expand impact while maintaining our independence as a 501(c)(3) nonprofit.